Last week we introduced the concept of LIM – a framework for analyzing and prioritizing your negotiating goals. Closely related to LIM is the notion of BATNA – Best Alternative To No Agreement.
BATNA is what happens if the negotiation doesn’t result in a deal. You are back where you started from – and have lost [...]
Tag Archives: China Negotiating Basics
China negotiating basics: What’s a BATNA?
October 20, 2008 – 1:04 am
